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How to Top Google by Writing Articles

Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you’re competing against (and how hard they’re trying).

Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging – and time consuming (especially considering Google’s dampening link filter – see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done; and you don’t need a huge budget.

The key to topping Google on a budget is writing articles.

Here’s how it works…

STEP 1) You’re an expert in your field so you possess knowledge that other people want.

STEP 2) You write a helpful article – sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to recognized “Article Submit” sites on the Internet.

STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.

STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.

STEP 6) The only condition is that they must publish the article with a functioning link to your site.

STEP 7) 300 people publish your article – you get 300 links back to your site.

Below are some FAQs about article writing that will help you write your articles and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if you’re a manufacturer of industrial plastics, you might write an article – or series of articles – on how best to handle teflon tubing prior to installation. Once you get thinking about it, you’ll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you’ll get published, and you’ll also show yourself to be a credible expert. (You may even cut down phone support time!)

Q) How long should my article be?

A) The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well.

Q) What kind of writing should I use?

A) Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.


q) Should I focus on keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And don’t worry about being seen as Spam; if your article provides good quality information and guidance, it won’t be seen as spam by the search engines even when it’s very keyword rich.

Q) Where should I submit my article?

A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for “article submit” and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on paper”. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, you’re bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).

Q) How will I know when my article has been published?

A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most don’t bother to do this, so it’s a good idea to set up a Google Alert (http://www.google.com/alerts) which notifies you when your URL has been published on a web page. Google doesn’t pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.

Q) Will the publisher change my article?

A) No, generally not. Changing articles is just extra work. In fact, that’s why publishers like good articles and consistent content providers – because that means they don’t have to do any extra work. I’ve had many articles published, and don’t recall a single instance of an article being changed without my permission. If you’re worried about it, you can include an instruction not to change the article in your conditions of publication.

Q) Can I get an SEO copywriter to write and submit my articles?

A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.

Q) What kind of information would I need to supply an SEO copywriter to write my article?

A) You’d need to tell your SEO copywriter something like, “We want to write an article which helps people install teflon tubing. The kinds of people who’d be doing it are… They’d be doing it because… The benefits of our tubing are… The difficulties they’d face are… Here are the key steps to successful installation…” Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.

Q) Will my reputation suffer if my article appears on a dodgy site?

A) It shouldn’t. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher won’t go to the effort of publishing your article. If it’s related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably won’t be changed because – dodgy or not – publishers don’t create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it’s published.

Q) How long will it take for my ranking to increase?

A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally won’t have much impact. Depending on how much competition you’re facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking – see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So don’t expect anything to happen too quickly. But if you’re dedicated, and you’re prepared to write quite a few articles, you’ll definitely see results within a few months.

Happy writing!


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

How to Reach Thousands of Your Ideal Clients and Customers and Skyrocket Your E-mail List

One of the questions I’m asked the most by my clients is, “How can I most quickly build my e-mail list?”

My answer is, find someone who’s already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:

STEP 1: Determine exactly who your ideal client or customer is.

The more descriptive you can be here, the better. For example, don’t just think “men”. Think “men ages 18-40 who like sports and working out”. Don’t just think “small business owners”. Think “women owners of professional service businesses that do less than $1 million a year”.

Can you take on clients or customers who fall outside of this description? Of course! But you need to know who you’re going after.

Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities we’d do each day. But there was one thing he definitely wanted to do at least once – go bluefishing!

Now I’m not sure if you could have guessed this, but I’m not really into fishing. ; )

But hey, I’ll try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no … we went with “Captain Dan the Bluefish Man” (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great success – they just kept biting!

I realized that if you know exactly what you’re going after, you’re much more likely to get it. The same goes for reaching your target market.

STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.

Sit down with a cup of coffee this weekend and do some online research regarding your target market. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular ezines they read.

Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.

STEP 3: Contact these websites and ezines and see if they will:

REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up.

accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up for your ezine.

SWAP ads or recommendations for each other’s websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.

do a CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks should just check a box to subscribe to the additional e-zine automatically.)

run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a link that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)

accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost you money, but if it’s your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if it’s working. (You’ll need a link tracking program to do this.*)

And these are just a FEW ideas to get you started!

Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because THAT is how you guarantee the chance to market to them repeatedly!


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

How To Guarantee Your Article Gets Published

There are literally thousands of article submission sites on the net today. Merely submitting your article to article directories does not guarantee that it will be accepted. Many article sites have publishing guidelines that are fairly general in nature. Most of the larger, more popular sites, are strict about what gets published and what gets rejected.

If you want ensure that more of your articles are accepted by online directories you need to make sure your article meets the publisher’s guidelines. As a owner and publisher of online article sites for many years, I am amazed at how many authors don’t take the time to read through submission guidelines.

Many sites will accept any article submitted, especially if it is a new article directory, as a means to build up their article count. However, sites that are more established with high Alexa and Google rankings, tend to be more selective in what is posted in their directory.

The most common mistakes authors make in submitting their articles include:

1. Not following the formatting requirements. Word wrap and HTML formatting preserve the page layout of the web site. Articles submitted with word wrapping on is one of my biggest reasons for rejecting articles. Forced breaks at 60 characters may be acceptable for sites that primarily feed ezines, but it is not very appealing on a web page. Posting HTML articles on sites that accept only text articles is also quite frustrating for an editor to remove.

2. Microsoft formatting. Copying and pasting from a Microsoft Word document does horrible things to a page design and layout. Quite often this type of formatting can appear within the text of the article and can also reek havoc on online forms.

3. Affiliate links and ads. Many article sites do not accept articles with affiliate links in them. This is normally allowed in the author’s resource box but many authors insist on adding their affiliate links in the body of the article or the article sounds more like a sales pitch. This type of article is often rejected. Be sure to make your article informative to the reader.

4. Improper category selection. While most editors will simply take a second or two to place an article in the proper category, editors are finding this too time consuming and will often just delete the article. Sites that receive 50 or more articles each day normally do not have the time to edit each article and select an appropriate category. Be sure to select the most relevant category for your article at the time of submission.

5. Email links in articles or resource boxes. Although many editors are not concerned with email addresses in articles or in a resource box, authors should be aware of the problems that can arise from using them. Article directories are constantly being scanned by not only search engines but by mail harvester bots as well. Listing your email address in any online web page opens the author up to receive an enormous amount of spam and is generally not a good idea. Email addresses also change from time to time, leaving you with possibly thousands of articles on the web with an email address that no longer works.

6. Author names not capitalized. While many authors are rushing to submit articles to hundreds of sites as quickly as possible, many don’t take the time to capitalize their first and last name in the author profile area. It seems to me that if Susan Smith enters her name as susan smith, it somehow makes her seem like she is minimizing herself as a person. Be proud of who you are and tell the world you are Susan Smith!

7. Punctuation and spelling errors. Editors don’t have the time to check each article for spelling errors or punctuation. If you want to ensure that your article is picked up from these article directories and used on web sites, you will want to make sure that you have thoroughly checked your article for errors. Ezine and newsletter editors often acquire material for their publications from these article directories. If your article is not well written or contains a lot of errors, your article is most likely not going to be used for any purpose other than to provide you with a free link to your web site from the article directory.

8. Word count is low. Not all directories put word count restrictions on articles. Personally, any article that is less than 400 word is merely written in order to get a link back to the author’s web site. Articles that range between 600-800 words are usually better written and actually contain some value for the reader. Make sure your article meets the article count guidelines to help increase acceptance rates.

Each article directory has different requirements for article submissions. If you want to increase the exposure you receive for your articles, make sure that you familiarize yourself with the requirements for each site that you submit articles to. By following the author guidelines, you not only increase your chances of having your article accepted, you also establish yourself as a credible writer and increase your web site traffic as well.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

How to Get Your Promotional Articles Accepted by Publishers

As the publisher of an article directory, I see this all the time: writers and other marketers who are so desperate to get their promotional seen they really don’t think about how they are marketing, where they are marketing, or who they are marketing to.

As an article writer myself, who has gone from almost no listings at all in the last year in Google, to over 46,000, I’d like to give you a little insight into to how you can get your articles read and seen so that get you the traffic and sales you are looking for.

1. Target your market This should be obvious. If you’re writing articles about real estate, find sites that accept articles on real estate. Find directories that accept articles on real estate. Then your article is more likely to get accepted.

Some article writers assume, wrongly, because a certain type of article is related to a subject, that article will be published on a certain type of site.

Not so. It’s a good idea to explore the content of a site before submitting, unless it’s a general article directory. This will tell you whether this article is a good fit or not.

2. Don’t submit an ad or a press release I get this one a lot. My question to people like this is, “What makes you think I’ll publish your ad?”

I pay for my web hosting, domains, and all the other expenses incurred in running an online business. Why should I help you? Why do I have to waste my time deleting your junk from my site?

I’m a writer and then a marketer, but in the case of site content, I’m a marketer first. I want top notch content on my site. Good articles. Articles that will help my readers. The best way to help my readers is to publish articles that are related to my topic.

Now, if the site does publish ads and press releases, by all means, submit. However, make sure that you have properly targeted your market. Website publishers are busy people, and it only takes a second to hit that delete key.

3. Make your article interesting

One of the first things I learned in journalism school is to translate technical material into plain language so that readers can understand it.

The same applies with articles. If you use a term that is unfamiliar, explain it in the body of your article. Don’t send your readers on a wild goose chase trying to figure out what you mean.

Make your article easy to understand.

Use short words, short paragraphs, and short sentences. If you’ve ever read a newspaper, or “Time” magazine, or even a romance novel, you’ll find out that these are written on about a seventh grade level.

This is so that readers can get through the material quickly. It’s easy to understand.

4. Don’t use HTML to format your article unless the publisher specifically says you can. One of my article directories does all of the HTML formatting for the writer. Therefore, when the writer uses HTML in the formatting, those characters show up. I either have to remove the HTML or delete the article. The article almost always gets deleted unless I really want the article on my site. Then the writer gets a personal email.

5. Check your work Now I will be the first to admit that I am guilty of this one.

I write at the speed of light and type at the speed of sound. This means that I’m thinking faster than I can get the words down on paper. This can quickly make a mess of my articles.

The easiest way around this one is to read your article out loud. This forces you to slow down. You’ll catch a lot of your grammar and punctuation mistakes, and smooth the flow of your writing.

Give your links one last check to make sure they work, and you’re ready to go.

If you want to get more mileage from your articles, the best way to do this is to target your market, write a good article, and give your reader information that is helpful, interesting, and easy to understand.

You’ll maximize your listings in the search engines and multiply your traffic and sales exponentially.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

How To Get Started Writing Articles

If you are a new or budding writer, then you may be wondering how to get started writing articles. The first and most important rule of writing is simply to write what you know. That is not to say that you cannot research subjects to get a better idea of the needed content, but it is always best to have some previous knowledge of the topic before you accept the job.

Many people are terrific writers, but still struggle with how to get started writing articles for profit. As a budding writer, you will likely have to contribute some free writing projects in an effort to get your name noticed. As time progresses and your resume becomes more defined, you will be able to find paid writing jobs without a problem.

Writers not only wonder how to get started writing articles, but also where to submit their completed work. There are plenty of opportunities for talented individuals who have a knack for words, including newspaper reporting, magazine features, website content, press release and newsletter content, etc. If someone were to ask an accomplished writer how to get started writing articles, they would almost always reply by recommending patience, perseverance and promotion. When you decide to become a writer, you will also become a marketing specialist. You will now be in the position of having to sell your work to editors and this can be a very challenging task, but very much worth the extra push.

The best advice on how to get started writing articles would include the recommendation of having a good resume. If you cannot write your own resume, editors will wonder how you will be able to write for them. So, first and foremost, perfect the resume, polish it and make sure that it is without flaw. This means no errors in spelling, punctuation, etc. With that being said, keep in mind that nobody is perfect, so if you notice a mistake after your resume has been submitted, don’t spend too much time worrying about the error. Simply correct the problem and move on to the next opportunity. Truth be told, if your resume looks great, an editor will not disregard it just because you misspell one word or have a punctuation out of place. The next step in how to get started writing articles will be to create a writing sample. If you have been published previously, this will work to your advantage because you can use this as not only a sample of your work, but lend to the popularity of your writing as well. If you have never been published, then write the best article that you can on a subject that is close to your heart.

Still wondering how to get started writing articles? The best way is to just start writing and see where it takes you. Everyone from editors to webmasters are in constant need of content for their publications and websites, so there is no shortage in the writing market. Always keep your expectations in check and don’t expect to get rich overnight. Like any career, it will take time to build and experience is a must. The more you have written, the more you will get the chance to write.

For further information visit http://www.real-articles.com


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans