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Training the New Network Marketing Distributor: Being a Good MLM Sponsor – Step 2 of 3

In Step 1, we talked about “Laying Down a Track to Run On.” Here, in Step 2, we’ll discuss “Being A Good Sponsor.” While many of the people you recruit into your organization may have had previous experience in network marketing, many will be first timers. Similarly, if you’ve been successful in recruiting people who were involved in other network marketing organizations, you got them because they were disenchanted with their current company. In other words, they weren’t as successful as they would have liked to be.

Wouldn’t that indicate to you that they don’t know the best way to do things? Well, that’s where you come in – helping them lay that track for others to run on. Again, when new distributors know what works, they can proceed with confidence, and confidence is the handmaiden of success. Remember, people are not duplicable, but systems are.

Step 2 — Being a Good Sponsor

Being a good sponsor means showing your new distributors “The Rules:”

Rule No. 1: Treat it Like a Business. In order to be successful, your new distributors must truly want success, be coachable, and follow through on their commitments. In other words, they need to treat this business like a business.

Rule No. 2: Keep it simple. If they can follow a simple procedure (see Part 1), they will use the same system with their contacts. If they can see that what you did was simple, they will believe they can do it, too. If you had to really work on them, more or less “bullying” them into the business, your new distributors will not want to duplicate what you did and will not take any action.

Rule No. 3: Determine Their Reasons. If you know what your new distributor wants from this venture, that is, why they want to succeed, you can understand how to get them over the rough spots and keep them on the road to success. Remember, most people will be tempted to quit with the first setback because they were never clear on what they wanted to achieve in the first place. If their “why” is strong enough, the “how” will be easier to get across.

Rule No. 4: Establish Objectives. Set specific sponsoring and financial objectives for the first 30, 60, and 90 days. People always perform better when they have specific goals in mind.

Rule No. 5: Introduce Your Upline Introduce new distributors to their upline, those leaders who are building a successful business and who are earning the type of income they’d like to earn. That way, if you’re not available to help them, they will have names and telephone numbers of others (you should give them at least 3) who they can contact for support. Further, by meeting others who are earning the type of income they’d like to earn, the system becomes more realistic and attainable.

Rule No. 6: Where’s the Tools? Make sure they know how to get the tools they will need to share the business with others., such as tapes/CDs, brochures, business cards, etc. Every business needs information to disseminate with prospects. This one is no exception. Remember, people are not duplicable, but systems are.

Rule No. 7: Make a Prospect List. Although everyone who makes a list doesn’t necessarily become a top earner, every top earner has a list. Typically, they’ll start with their Warm Market, because that’s the people they know.

At this point, your new distributor should be ready to go. They have their “reason why” clearly in mind, specific objectives for the next 90 days, their upline’s contact information for plenty of support, the tools to get started, and a list of people to contact.

Having said that, remember Rule No. 8: Let Them Move at Their Own Pace. Sponsoring a distributor is a process, not a single event. If they don’t want to move as fast as you do, that’s OK. You can’t change human nature. People will only do what they are willing to do. Encourage, yes, but don’t try to force people into something they aren’t willing to do.

Bruce Bailey, Ph.D.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Top Networking Marketing Opportunities – Is There Such A Thing?

Top networking marketing opportunities, also known as multi-level marketing opportunities, run rampant on today’s Internet. You’ve no doubt received some kind of solicitous e-mail or seen some kind of advertisement in the margins of a web site you’ve visited that talks about amazingly easy ways to earn thousands of dollars with a simple home based business.

The truth behind many of these “top networking marketing opportunities” is that they are using the sign-up fees from new members to pay dividends to existing members rather than actually generating any revenue from legitimate products and services. So no matter how much money they promise to make for you, if you can’t see any discernable product or service of value involved in the opportunity, you can assume that this is one of those “top networking marketing opportunities” that is actually an out and out scam.

The truth is that for many of these top networking marketing opportunities, only one out of every fifty or a hundred people who get involved actually make the kind of returns that the opportunity dangles as a carrot in front of you. In fact, the actual numbers might be far less than this. It’s never as simple as “pay for the secrets and start raking it in right away.” Anyone who does make returns on these so-called top networking opportunities work hard to sign up plenty of other affiliates, many more than the “it’s so easy” testimonials make it sound like you need.

When you come across one of the “top networking marketing opportunities” on the internet, guaranteed to help you retire and live easy within a year, be wary. Do your research and find out what people who have been involved in these opportunities actually have to say about their results. Make sure you research these opportunities on objective third party sites, not testimonials on the opportunity’s home page. Keep your common sense, and good luck!


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Top Network Marketing Company -is it a serious business?

To truly know what network marketing really is you must know exactly was it isn’t first. Actually there is nothing illegal or dishonest about network marketing and it is not a pyramid scheme. A pyramid is a program that has people invest large sums of money in the hope that others will too and the money will somehow get back to them and they will get rich. This is just a game played with money that has no real sales value. The products that are so-called being invested in are just the tools to hide the money game. A pyramid scheme is based on taking advantage of people and is very much illegal. For one person to actually make money in this scheme someone else has to lose it. The whole premise is built on a lie and in no way going to make one rich.

Network marketing on the other hand is very much legal and has great potential for those who work hard at it. There are real products or real value to be used to make money. The prices are not in the thousands either. Products are bought based on need and desire, not necessity. There are many people who make really good money in network marketing but it takes a lot of effort and work. One must build an entire organization from scratch based on the legitimate products offered. You will be encouraged to help others succeed so you too can win. It is a form of retailing where you either sell the products from your company to others or sponsor other people who will be using the products for their own use or selling them. In no way are you taking advantage of others in network marketing. Everyone can make money with enough effort. You will not make it rich over night no matter what anyone promises you. But you can live well with enough effort. You will need to follow a specific business dynamic to accomplish this.

Network marketing is a very serious business for highly determined people. The system has been proven and the design, creation, and expense that the corporate team has laid out are what you will follow like a road map to your own success. The big key in network marketing is that it is all about leverage. You work hard to get other people sponsored so you can make a percent off their work as well as your own. The most successful people who build a network do it in a very organized way. They dedicate themselves to it for a designated amount of hours per week to build it slowly over time. Then they sponsor others and train them on the company’s product and how to sponsor others. By helping your people get their own sponsors you in essence duplicating yourself. This can lead to getting hundreds and even thousands of people into your network over time. You use your time to train others to be successful and earn income from their efforts.

With network marketing you do not need huge capital requirements and no area restrictions geographically. There are no required quotas you have to sell or purchase or specific educational background needed. All you need to have is drive and time. There is no high cost overhead and you can even qualify for many tax breaks for having the home-based business


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Tips for Mom Entrepreneurs: How to Stay Connected to Your Network

As a working mom, you may already feel overwhelmed, juggling dual responsibilities of work and family. When it comes to networking – yet another task – you may feel that “the time I’ve spent at networking has never really paid off.”

Creating a personal and professional network is essential for your work + life success. That’s why working moms need to approach networking with a different paradigm, explained below as a three-part process.

Relationship Building Networking isn’t just about collecting business cards from people you think may help you. It’s about planting seeds and nurturing long-term relationships that mature over time.

As a mom, you may understand this process well because it calls upon the same nurturing skills you already use with your family.

Empowering Actions How many times have you attended networking events and seen others jabber on about themselves and frantically hand out dozens, if not hundreds, of their cards? This frenetic approach only makes them look weak. As a working mom, draw on that “Mommy” authority to engage in empowering, networking actions.

They include:
* Give – Adopt a giving attitude. When you meet someone ask, “How can I help you?” Always think, “Who could I connect them with to help them meet their goals?” It’s a natural principle: The more you help others, the more others will help you.

* Ask – Be bold. Always think, “you never know what will happen” and “it’s worth a try.” If you meet a new contact and find you have an instant connection, don’t be afraid to ask for help.

* Follow up – Getting introduced to the “right” people is important, but it’s what you do after the introduction that really counts. If you’ve felt a connection with a new contact, phone, email or send a thank-you note within one or two days. Then, keep in touch periodically, even if just to say, “Hi, it’s been awhile…”

Efficient Use of Time You may be thinking, “I’d like to stay connected with people, but I just don’t have the time.” Here are three ways to efficiently find time to network:

* Lunch Hours – I’ve historically used my lunch hour, a coveted ME time, to run errands, walk a mile or two or get my hair or nails done. Yet, many associations and groups schedule networking meetings during this time. So, I began to add networking lunches. It’s a great way to preserve early-morning and evening family hours by substituting networking lunches for breakfast meetings or evening mixers!

* “Coffee/lunch over the phone” – My business partner, Jo Della Penna, introduced me to the idea of networking by scheduling “coffee over the phone”. What a great idea! This is a more efficient way to meet. Plus, neither party has to invest in driving time. When you want to spend time with a colleague, try a relaxing “lunch over the phone” by scheduling a lunch appointment, packing a lunch that day and calling at the appointed time.

* Schedule in advance – Earmark your calendar to remind yourself to re-connect with a contact periodically. If you meet a new contact today, schedule the follow up call for two days later and plan a “check-in” email within 60 days.

Remember, the key to networking is building a relationship over time. By using the steps above you should succeed at establishing good relationships that empower you and your business, and yet, don’t use hours and hours of your time.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Three Steps to Your Ultimate Marketing Message

Have you created a core marketing message to use throughout all of your marketing efforts?

I’m not talking about some catchy slogan or play on words using the name of your business or the service you provide. It’s not some meaningless phrase like “we do it right” or “quality service you can trust.” Anybody in business can say those things and they’re really basic expectations anyway.

A core marketing message clearly and concisely communicates what you’re out to do and for who. It speaks to your ideal target market and gets them to respond and seek more information.

So many small business owners and professional service providers never take the time to create this for their own business. Most are creating a new message with every new “marketing campaign.” They’re constantly trying new ideas. And each new idea becomes a new chance to try and come up with that home run message that gets the phone ringing off the hook like never before.

What you need is an ultimate core marketing message that communicates directly and powerfully to your clients and prospective clients what it is they’ll get from your services.

Here are three steps to creating your own ultimate core marketing message:

1. Who do you want to help? Be as clear as you can on who your target market is. Take some time and define with as much clarity as possible who your ideal clients are. If it’s not obvious who your message is directed to, why would you expect anyone to get it?

2. What is the primary problem, issue, or challenge you would like to help someone in that target audience solve? This is really at the heart of your core marketing message. Most people are consumed with their own problems and looking for solutions to address them. So when you can clearly articulate a problem your client is dealing with, they’ll listen because you may be able to provide a solution.

3. What is the ultimate outcome or result that you’d like to help your target market produce in solving their problem, issue, or challenge? People what to know what it is they’ll get from knowing or working with you. When you’re prepared to demonstrate that you’re focused on delivering an outcome they’d be interested in, they will pay attention and want to know more.

That’s it. Now take your answers and boil it down to one or two clear sentences that you can deliver enthusiastically and passionately. Communicate it in everything you do from a marketing perspective, both verbally and in writing.

Forget the catchy slogans. Create and start using your ultimate marketing message right now.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.