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The Elevator Pitch: First Contact

Entrepreneurs with businesses in early start-up differ on what they believe to be the most important element, although many professionals will argue that creating a solid business plan should definitely be the first step. A well-crafted business plan lays out all the details and strategies, includes projections for revenue and spending, and will be reviewed in detail by bankers and venture capitalists. But in fact, the most important document that should be created even before the business plan is the “elevator pitch.”

The fact is, most people will not read a business plan unless they have been motivated to do so beforehand. The elevator pitch is that motivating factor. It’s the hook that gets them into the room. It’s the catchy jingle that gets people to pay attention to the ad. It’s the best parts of the business plan, without the boring details. The elevator pitch is the place for the excitement, not the place to include all the technology, buzzwords and explanations.

An elevator pitch should be able to be condensed into a single-page presentation, short enough to be memorized, or read easily within a few minutes–that’s how it got its name, it’s a pitch that’s short enough to be presented during the course of an elevator ride. The elevator pitch condenses your business concept into something that can be presented in about a minute or two–essentially, the parts that matter, the very “essence” of the business.

The elevator pitch skips the hard-core financials, and gets straight to the heart of what it is about the business that really gets you excited. That’s what this pitch is about–you don’t need the proof of concept here yet, that comes in the full-length business plan. The elevator pitch is the commercial that gets people interested.

The elevator pitch should be inspirational and creative, hitting the high points of your business concept, and should accomplish the following: * Hit the high points of what it is you hope to do * Summarize the problem/solution aspect of your concept * Describe the business model–how is it going to make money? * Create excitement on the part of the reader/listener * Describe the profit potential without having to bring out charts and graphs * Tell why you/your company are well positioned to accomplish your goal * End with a call to action

The first couple sentences are the most critical, and should present your core concept. If you can’t tell what it is you want to do in two sentences or less, then you need to simplify your concept. There will be plenty of time to get into all the details later, once you’ve captured your audience’s interest.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

The Benefits of Network Appliance Training Programs

Network Appliance Inc. (NetApp) is one of the world leaders in unified storage solutions. Network Appliance storage solutions account for a wide range of specific hardware, software and services, offering advanced storage management for various network environments. For the advantages it offers, lots of people these days dream to have a Network Appliance certification (NAC). NetApp certifications are highly recognized worldwide, as they facilitate the acceptance in a wide range of IT environments.

NetApp solutions and tools administration graduates can easily build a solid, lucrative IT career virtually anywhere in the world. Attracted by the benefits of NetApp certifications, lots of IT aspirants dedicate their time to expanding their area of knowledge on NetApp solutions and tools, hoping to obtain a certificate in the field as soon as possible. However, it is important to note that hard-work doesn’t always improve your prospects of becoming a NetApp graduate!

In order to improve your chances of achieving your goals, you should consider replacing self-study oriented materials with appropriate Network Appliance training programs. Trainer-oriented Network Appliance training programs are by far the best means to quickly assimilate the knowledge and the skills required for becoming a NetApp graduate! Conducted upon a set of active-learning techniques, trainer-oriented Network Appliance training programs involve a higher degree of comprehension, feature that renders them far superior to self-study oriented programs!

A complete, well-structured and comprehensive NetApp training program allows trainees to quickly familiarize with the NetApp curriculum, guaranteeing students that they will be able to pass their future exams. Over the entire course of the training program, the trainees are encouraged to interact with their trainers and the other attending students, allowing them to exchange opinions and ideas regarding various topics of the NetApp curriculum. NetApp training programs are taught by the best professionals in the field, who provide students with feed-back over the entire duration of the program. Structured in various sets of seminaries, laboratories and courses, NetApp training programs allows the attending students to develop all the skills and abilities required in their future careers. Professional Network Appliance training programs guarantee graduates acceptance in the best IT companies in the world!

In present, the most requested certifications are NACA (NetApp Certified Storage Associate), NACP (NetApp Certified Storage Professional), NACE (NetApp Certified Expert), NAC-NA (NetApp Certified NetCache Administrator) and NAC-NIE (NetApp Certified NetCache Implementation Engineers). You can obtain these much desired certifications in no time by attending to a professional, reliable NetApp Storage training program (NAS).

Considering the fact that there are many websites out there that offer you the opportunity to participate in NetApp Storage training programs, the only issue is to choose the right one! In order to obtain the best results, it is advised to participate in NetApp Storage training programs that provide students with official NetApp curriculum-based study materials. In addition, don’t be lured by the idea that websites who charge the most are better than others! You should spend some time in comparing the costs and the credentials of such websites before choosing to participate in a NetApp Storage training program.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

The Art of Giving Business Cards

Giving business cards is an art, not only because they are needed to be considered successful or because, in fact, they represent your corporate or professional identity, but also as an opportunity to impact your existing or prospective customers, and stay in touch with them, helping you to deal confidently.

The scope of business etiquette includes considerations that many professional ignore, or simply do not pay enough attention in the belief that a business card is just a small paper rectangle with a name and phone numbers to introduce yourself.

Color business cards demonstrate that there is something else beyond a simple paper cut; otherwise, they simply would not exist. Certainly, all over the world business cards are used to provide information about a company and/or the employee or professional who holds it, as well as contact information and other details such as business acquaintances or personal details.

Some of them include expressly empty spaces to write certain details such as an appointment date, some others are as simple as blank cards that come in handy when the holder has to leave a customer further details. However, those in color are undoubtedly part of a practical business strategy following refined business etiquette.

In business, time is gold and every minute is important because more often an individual only has a few minutes to impress a prospective client, before someone else does it first. Gentle manners can conquer, but accompanied with poor business cards, it is more likely the client will forget about you as soon as you live. Unprofessional business cards will not impress but will leave your prospective client with negative thoughts about your company.

On the other hand, color business cards are as attractive that catch the eye of even the most skeptical business contact. There is nothing more accurate that “a picture is worth a thousand words” when it comes to describing the first impression left on a person who receives a business card especially crafted to achieve a predefined business goal.

Color business cards and regular business cards should meet the criteria of being printed in very high quality paper, designed by professionals and never using public domain graphics or other elements that makes them look cheap. Make sure to include all personal information to your business acquaintances, and always carry enough of them with you, particularly when you are planning to attend a business meeting or social event.

The art of business cards is not only in giving them away, but also exchanging and receiving. Every time you attend an event where other professionals participate, try to exchange business cards with them, particularly color business cards to better impress, and when you receive a business card, study its design and content because you can learn from them.

Finally, always keep in mind that business cards are the branding tool of your company, not just a piece of paper to stay in touch with someone else.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Taking The Vampire Out Of Online MLM Business Networking

You just got started with a new online MLM business and you want to tell everyone online about it. So, you sign up for all kinds of message boards, email groups and other business networking websites.

Before you do anything, please realize that you are dealing with REAL PEOPLE. The Internet seems like this anonymous place where you might feel people won’t really notice you if you engage in any vampirish behavior, but realize that the Internet is no different than dealing with people offline.

Treat people with respect, get to know them first and you’ll have plenty of valuable contacts for your business. No, most probably won’t join your business opportunity, but they will teach you a lot about business, will refer others to you and will be a great asset to your business – even if they never buy a thing from you.

Some Online Networking No-Nos:

- Sending private messages or emails about your business opportunity or products to another member is in poor taste. If you want to contact someone privately because you feel you have something in common, go for it, but don’t recruit or sell.

- When you introduce yourself on a networking group, it’s usually okay to say what you do…but don’t invite people to check out your website or say that you are looking for new customers or recruits.

- Even if a message board or networking group allows you to post ads in certain places or on certain days, don’t bother if you’re new. Get to know the group first and then they’ll be more interested your offers.

When you have a new business, it can be stressful and you feel pressure to get results. The important thing to remember is that results come from building long-term relationships and not from preying on online networking groups.

Don’t suck the blood out of all your prospects and people who can connect you with potential prospects before you even get started.


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.

Success Or Statistic?

Which one will you be in network marketing?

The truth is the odds are against you; chances are you’ll be a statistic.

Hmmmmm bet the super star space commander upline guru that signed you up or wants to sign you up told you that did he/she?

Here are a few stats that may alarm you:

Did you know that 70,000 people sign up into a network marketing company EVERYDAY?

But did you know that 95% of the people that sign up into a network marketing company will quit within the first year?

WHY?

Well there are a lot or reasons, poor support, poor company, poor product, poor compensation plan, poor upline. But to me one of the biggest reasons is…

PEOPLE HAVE BEEN LIED TO!!

Most people have been lied to from the get go.

Many of the people who are recruiting people into companies (hate that term recruiting) are lying to people and telling people what they want to hear so they will join their company.

Now on one had you can’t blame many of these people, there’re just doing what they were taught by the person that signed them up, and that’s usually some person with the recruit, recruit, recruit mentality…those are the people I blame.

Hey the great news is you DON’T have to be a statistic. You just need to be taught the correct way of building your business, but first you need to know some of the lies you’ll probably be told or already have been told.

My first and favorite lie:

Make a list of your friends and family because that’s who were calling first.

Hey upline line guy, are you crazy? That’s the last thing, no that’s what you NEVER do. Because of this one lie there are thousands of people that have been shunned by their families.

Your friends and family members turn off the lights and pretend there’re not home when the see you coming. Ring any bells?

By all means share your product or service with your family and friends but not the business opportunity. Many of your friends and family members are NOT looking for a business opportunity, the truth is most of your friends and family are going to spend more time discouraging you then helping you. But don’t get mad at them they think there’re protecting you, ignore them and build your business.

Let them come to you, once you become successful in your business, your friends and family will notice and then they’ll ask you what you’re doing.

Here’s a tip. This is your business and you DON’T want everyone in your business that includes your family and friends. Only share your business opportunity to people who have raised their hand to you and say. “I’m interested” or “Show me what you’re doing”.

Lie number two;

Recruit, Recruit, Recruit. You need to make a 100 phone calls a day and remember for every NO you get you’re one step close to a YES.

I would love to track down the putz that said this. Let me ask you a question.

How many times do you like hearing the word NO?

How much do you like being on the phone every day hearing the word NO?

I think it’s safe to say, “You don’t like it very much”

The word NO has taken so many good people out of this business. Here is an example my mentor shared with me and it really hit home for me.

Duffy you’ve set up candles, soft music some good wine a great dinner a bit of hugging and kissing then your spouse says “NO”. All right just 99 more times and you’ll get lucky.

That put things into perspective for me real fast.

Did you know that 90% of the population is sales resistant, no wonder you’re hearing the word NO so much.

And some knucklehead say’s NO is a good thing. Moving on.

Lie number 3,

If you have no warm market you need to spend money and buy leads.

WRONG!! You DO NOT have to buy leads. Personally you’re just wasting your money. There’re people spending hundreds of dollars every month for leads. STOP IT!!!

Remember a bought lead is a bought lead. I don’t care if you paid $5 or 5 cents a lead is a lead. When you call these leads chances are they don’t remember what forum they filled out or the person gets upset because you called them.

Once you truly understand that people are not numbers, they have goals and dreams just like you. And they’re real people. And just like you they don’t want to be lied too and just like you they want a true opportunity to fulfill those dreams and goals. If you get just this you’ll go very, very far in this business.

Network marketing is a Relationship Business NOT a Sales Business. As soon as you understand that you’ll have people saying to you “PLEASE sponsor me into your business”

Until then you’re DEAD in the water.

I have NEVER bought a lead with my network marketing company and I don’t spend 10 hours a day making phone calls, I have people contacting me everyday asking me about my business.

If you had people calling you how do you think your lead calls would turn out compared to you calling people? Please tell me I don’t have to answer that for you.

For those of you buying leads stop wasting your money, prospects are everywhere.

I have tons of ways of getting leads for free, but here’s one tip that will reveal prospects to you everyday.

First LISTEN to people, that’s the most important thing you need to do. You’ve heard this “One mouth two ears” Listen twice as much as you speak.

Ok how do you determine if someone is a prospect?

Let’s say you have a company that provides a nutritional product that helps with weight loss. And now lets say you’re talking to someone and they are complaining about how they can’t lose weight.

All you have to say to this person is this: “Have you ever thought about doing something about it”?

If they say “YES” you have a prospect, depending on the time and place this person has just given you permission to provide them with a presentation of your product. You could give them your business card, send them to a web site or provide them some brochures about your product. Or ask them for there contact info so you could send them some info later.

If the person says “NO”…you say, “OK”.

THEY ARE NOT A PROSPECT, REPEAT NOT A PROSPECT… forget about them, move on and keep listening.

This is just one-way there’re lots of other ways to find prospects. The point is you never have to buy leads to find prospects.

It’s a shame that so many lies are being told just to get people into a business, just because the rest of the world is doing it doesn’t mean you have to. Tell people the truth, listen to them and truly hear what they are saying. Build relationships; help a person, that’s how you build a business.

If you can help them GREAT if not that’s ok too. Not everyone is suited to fit into your business; and you would be a fool to think so.

Personally I would rather have 10 people that wanted to be in my business and that I told the truth to from the get go, then a 100 people I told what ever they wanted to hear so they would join my business.

Until Next Time

To Your MLM Success Duffy Rogan


To Your Success!

Rick Nelson
Visit http://www.homebasedbusinessprograms.com for more great information.