traffic, business, create, build, list, seo, article, formula, review, keyword, success, search, twitter, started, sign, rick nelson
Twitter
Facebook
ClickBank1
ClickBank1

Your eBook is your Viral Salesman

eBooks are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the eBook has arrived.

The marketing eBook is a slightly different animal from just an eBook. Marketing eBooks contain text, images, links to web pages and navigation controls. The marketing eBook has become a very important part of marketing on the Internet.

With a marketing eBook you can present your story in an effective way and include links to your web sales pages. Your eBook can become your best salesman.

First, your eBook needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your eBook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the eBook?

Last but certainly not least before you send your eBook out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your eBook to some of the eBook directories. Many let you post it for free, or will let you post a link on their site to your eBook.


To Your Success!

Rick Nelson
Find more great information at http://www.homebasedbusinessprograms.com

Tony Robbins: Why we do what we do, and how we can do it better

This might not be for everyone, but it has a great message and I feel it’s worth sharing.

To Your Success!

Rick

Your Fortune is in the Follow Up!

Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?

Of course you wouldn’t. You know that people seeing your message just once wouldn’t be enough.

Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?

The answer is… most folks just don’t know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.

But the truth is, your fortune is in the follow up!

This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore’s #1 retail men’s clothing store, Gage Menswear, along with his late father.

Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!

Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.

Why does repeating your message work? online newsletters writing

It’s simple… people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you’re going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.

Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.

Some quick places to look at:

Your Ezines – Are you publishing your ezine enough? Once a month just doesn’t cut it anymore. You should be reaching out and “touching” your prospects and customers at least once a week, if not more. (If you’re running out of ideas or you’re not sure how to do this without bugging folks, my ezine system takes care of that for you!)

Teleseminars and Live Events – When promoting events, you’re going to need many more than one or two announcements or mailings. As a general rule, when I’m really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they’re hosting!

One-on-One Marketing – If you cold call or mail out letters to prospects, how many times are you following up? Don’t be afraid to call or mail again. I myself have finally responded to an offer after I’ve been contacted several times, and was glad the vendor took the initiative to follow up.

Advertising – Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own ezine, Straight Shooter Marketing.)

Remember, many marketing experts who test all these strategies say that repetition is the key. So don’t even feel you have to be creative with your marketing – just saying or mailing the same thing over and over is better than not saying it or mailing it again.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

You Can Write An Article

Anyone can write an article and use it to promote their website. The distribution of articles through free article directories is one of the best ways to promote your website. Even if you have never written one, there is at least one type of article that almost anyone can write.

A Top-Ten Or List-Article

Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren’t sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic.

Think of an aspect of your topic that can be made into a list. You’re going to write an article that has the “Top Ten Ways” to do something, or “Six Simple Techniques For” something, or “Five Questions To Ask” Whoever. Other possibilities include “Six Great Ideas For…,” “Top Ten Tips for…,” “Ten Secrets About…,” “Three Steps To…,” and so on.

Now just follow the simple outline below. Suppose the article is on ways that you can get free traffic for a website, and the key word is “free website traffic.”

1. Write a title for the article, using the keyword it, so searchers can find your article more easily: “Six Ways To Get Free Website Traffic.”

2. Write a description of one or two sentences, telling the reader what they will get from reading your article: “How many ways do you use to get free traffic for your website? You’ll learn six of the best here.”

3. “Sell” the article in the first paragraph, using the keyword again: “Free website traffic is a few clicks away if you know where to look…”

4. Create a numbered list, and explain each entry with a couple sentences: “1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites…”

5. End the article with a short paragraph, using the keywords one more time: “You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website…” This summary paragraph isn’t always necessary.

6. Create a short “About The Author” or author’s resource box. Have just one link to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tease: “For more ways to get free website traffic, visit…” This is possibly the most important part of how to write an article for website promotion. For an example of a resource box that has worked, see below.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

You Can Write a Good Paper!

Research Paper….. What are your associations of this word? Some will answer: college, higher, education, perspective job. When I come to recollect writing my first Literature Research Paper, my imagination draws a depressing picture of piles of books, newspapers, magazines, large library reading rooms and sleepless nights at the computer. Education is vital in our competitive society and each of us is likely to face the problem of creating his/her own writing. At schools, we write compositions, short essays, reports. As students we have to generate essays, research papers, term papers, etc. If we decide to continue our education in graduate school, again we are to submit articles, reports, and finally theses and dissertations.

But no college, no university provides you with simple realistic advice how to write, for example, your own Psychology Research Paper. That is why both students and post graduates are dashing about with no clear idea how to produce this titanic work of 30 – 50 pages. Nobody just explained them how to do it…There are so many requirements for completing your research paper or essay. Some tutors demand your own ideas and opinions, some professors cut them out, others expect their students make a close study of the given literature, and so on.Are there any universal requirements, some common rules that will facilitate the writing process? I believe that they exist. Otherwise I would not be writing this article…Each of us is creative and imaginative. Some of us know it, others hide it, and some just need to reveal it. But for most of us writing a research paper seems just a waste of time. Even if the topic does not interest you very much, working on it will help you to develop your creative potential, to get more confident as you will learn to write on your own.

Any writing from an essay to thesis can be written in a short period of time and does not require any peculiar talents. What you really need is concentration and right course of your efforts. The following Research Paper Help.

Tips will direct your energy and attempts into the right course: – Choose your topic very carefully and thoughtfully – Select and study the informational sources very seriously – Start planning from the very start! – Write — express the experts’ opinion – Share your point of view (back it up with the solid evidence) – Keep your writing style distinct and clear. – The conclusion flows naturally from the preceding paragraphs. – It is time to write an introduction! Yes! (I know what am saying) – Arrange your paper according to the standards. – Be proud of your work!!!!

Research Paper… What are your associations of this word? Some will answer: college, higher, education, perspective job. When I come to recollect writing my first Literature Research Paper, my imagination draws a depressing picture of piles of books, newspapers, magazines, large library reading rooms and sleepless nights at the computer. Education is vital in our competitive society and each of us is likely to face the problem of creating his/her own writing. At schools, we write compositions, short essays, reports. As students we have to generate essays, research papers, term papers, etc. If we decide to continue our education in graduate school, again we are to submit articles, reports, and finally theses and dissertations. But no college, no university provides you with simple realistic advice how to write, for example, your own Psychology Research Paper. That is why both students and post graduates are dashing about with no clear idea how to produce this titanic work of 30 – 50 pages. Nobody just explained them how to do it… There are so many requirements for completing your research paper or essay. Some tutors demand your own ideas and opinions, some professors cut them out, others expect their students make a close study of the given literature, and so on.

Are there any universal requirements, some common rules that will facilitate the writing process? I believe that they exist. Otherwise I would not be writing this article… Each of us is creative and imaginative. Some of us know it, others hide it, and some just need to reveal it. But for most of us writing a research paper seems just a waste of time. Even if the topic does not interest you very much, working on it will help you to develop your creative potential, to get more confident as you will learn to write on your own. Any writing from an essay to thesis can be written in a short period of time and does not require any peculiar talents. What you really need is concentration and right course of your efforts. The following Research Paper Help.

Tips will direct your energy and attempts into the right course:
* Choose your topic very carefully and thoughtfully


* Select and study the informational sources very seriously
* Start planning from the very start!
* Write — express the experts’ opinion
* Share your point of view (back it up with the solid evidence)
* Keep your writing style distinct and clear.
* The conclusion flows naturally from the preceding paragraphs.
* It is time to write an introduction! Yes! (I know what am saying)
* Arrange your paper according to the standards. Be proud of your work!!!!


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans