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Writing Articles That Capture The Audience

There’s thousands, millions of article sites out there. You might even count blogs as article web sites and there are new ones popping up every day. The question is: what writing makes you want to read them?

You. You you you.

You. It’s all about you. When writing an article or a tutorial, make sure it’s directed to the person reading it. No one cares about what the author thinks, you want to get the job done. You don’t care about them. Make sure you don’t use words like “we, us, I” and use “you.” It keeps the article or tutorial personal.

Grammar

Keep the grammar casual, but still good. Do you want to sift through a mess of spelling errors and run-on sentences trying to figure out what the author is saying? No, of course you don’t. No one does. Spell check it, grammar check it, read over it once. Make sure your readers can understand you.

Examples

When you read an article, usually you want to see some kind of concrete proof about something the author is talking about. If the article you’re reading is a tutorial, you want to see the end result, right? So put it at the beginning. You don’t want to have to scroll all the way down to see what the final outcome of all your work is to decide you don’t like it. Put your examples at the top to show your readers.

Keep It Casual

Make sure your readers aren’t bored. If you’re going to be writing a long article, might as well make it fun for them to read. You don’t want to read an article straight from a science journal (unless it is a science journal), and even then it should still be somewhat casual. I’ve seen some science articles that are interesting because of how it’s written.

Originality

Put a spin on your writing. Make it your own. It’s cliche, yes, but do it! No one wants to read the same idea over and over. I know I’ve been somewhat guilty of it, but some rule breaking is allright. Like talking about myself here. It’s an example. Refer to #3.

Bold Words

Bold words always help. So do lists, links, and quotes. Readers like you can skim for the bold words they’re looking for, and find what they want. It’s perfect for them. Saves time, and gets to the point.

Conclusion

Always have an awesome conclusion that wraps it up nicely. You always want to see that whole work of art brought together with a nice summation. So if they want to skip that boring article you wrote because they didn’t pay attention, you can hope they’ll read that nice summarized conclusion. Like this: Make the article personal, use lots of examples and styled text to make the article easier for the user, watch your grammar, and make the article your own and have fun with it!


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

Writing Articles: Pinpoint Accuracy

This may not be a politically correct analogy, but if you were to shoot off a cruise missile from 200 miles away you would want it to hit your target, am I correct? The same can be said for an article writer — the substance of any article is very important, but an article misses the mark if it doesn’t do what you intend it to do: that is, bring about a call to some sort of action, i.e., buy my product, sign up for my newsletter, etc.

Most web based articles are very precise. They have to be. Start off with an attention grabbing opening, followed up by three or four main points, and then tightly wrapped up with a conclusion that invites the reader to take some specific sort of action is the way every successful web content article should be written.

Anything less than what I have outlined is like a cruise missile gone astray. Aim for your target and make certain that you hit it each and every time, no matter how far away you start. Although cruise missiles are prone to go astray, at least you have the luxury to write, examine, and rewrite your articles before they are delivered to your target, i.e., your customer.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

Writing Articles For The Web That Get Read Is Easy When You Know This

Writing articles for the web is a learned skill. And you can learn it. In fact, you can master it. Once a professional writer in the print publishing world, I had feature articles published by some well-known names (Woman’s Day, The Washington Post, Family Circle, Christian Science Monitor and more). Fortunately, as a self-publisher online, I’m able to transfer some of my professional print writing skills to this form of online publishing. I don’t struggle with writing articles. And that makes filling my websites with useful, well-written information a lot easier for me. But it’s not so for everyone. Some people struggle with article writing. Maybe that’s you.

Do you struggle with writing articles for your website readers? Do you want to write articles for other newsletters and websites that get free website traffic for you, or just more traffic to your website? If you struggle with article writing or if people don’t read your articles, I may be able to help you. While writing content for the web and writing content for print publications is not exactly the same, there is some overlap. Here are some things I’ve learned about both content formats that might help you write better articles for both web publishers and for your websites.

Your article should have:

ORIGINAL CONTENT – The one word magazine writers hate to hear their editor say is “fresh”. Editors frequently use the word as a reason to reject submissions as in “your tips are just not fresh enough”. Editors want originality. Their publishers want originality. Readers want originality. Everyone is in agreement about wanting original article content.

But if something has been said or written about a thousand times before, you CAN still say it again. You just need to have your own original spin and be using your own words (that means no plagiarism too). You need to have your own writing style or personality (which you’ll develop with time). My research tells me that originality is what both readers AND search engines want from online content. They want original content. The articles at your website need to be “fresh”. The articles you submit to publishers need to be “fresh”. With practice and persistence and a little bit of diligence thrown in you CAN write original articles for the web or for your website (to add diversity to all those reprint articles collecting on your site).

CATCHY TITLE – The online experts say you need key words in your online article titles or headlines to catch the attention of the search engines in the right way. That means you need to put the term or phrase you think people are searching for on your subject near the front of your article title (or at least somewhere in it). But you also have to remember that you’re still writing for readers. So on top of making your article title work for search engine optimization, it still has to entice viewers to read it.

You don’t necessarily need a clever article title, just one that appeals to your target audience and briefly describes the article topic. If I’m looking to lose weight quickly you can be certain “Weight Loss – 3 Easy Steps to Lose 10 Pounds in 10 Days at Home” will catch my attention. If I want to know what Britney Spears is doing (and by the way, I don’t), a title like “Guess What Britney Spears Did Now” will catch my attention and make me read further. But if I’m trying to learn the difference between a flat panel monitor and a flat screen, I’m perfectly happy reading an article with a boring title such as “Flat Panel Monitors and Flat Screens Defined for the Home User”. That title addresses my need at the time for specific information I’m seeking on the web. And it has your key phrase “flat panel monitors” right in front too.

GREAT LEAD – The best title in the world won’t keep readers engrossed in your article, if the first paragraph stinks. In the print world, editors happily rewrite their writers’ leading paragraphs to make the lead just so. There are MANY ways to write a leading paragraph. Just remember that your goal is to intrigue the reader while giving him a clear indication of what he’s about to learn in your article. And the SEO experts say the first sentence, or near the beginning of your first paragraph, is a good place to put that key word or phrase once that you’re focusing on for the search engines’ sake.

GOOD GRAMMAR AND SPELLING – Sloppy writing affects your credibility and makes you look lazy. And it makes for a bad reader experience. If you want to keep readers coming back to your website for the content (or publishers coming back to article directories to use your content), get a grasp on your spelling and grammar. A dictionary and grammar book by your side while proofreading your article will be helpful.

CONCISE FLOW – In high school, many students fluffed up their articles with extra words when the teacher assigned them the task of writing a certain word count. That trick isn’t useful after high school (if you ever considered it useful). Most likely you have plenty to say about your topic if you know it well or if you’ve researched it well. Tight concise writing is as appreciated in the online world as it is in the print publishing arena. Don’t repeat yourself or use excessive words to make a point or statement. That will help keep your copy clean. And know that concise writing doesn’t necessarily mean short articles. You don’t have to write 300 word articles. You don’t have to write 3,000 word articles. Just don’t write a 1,200 word article that really can be written in 500 words.

It’s these writing techniques that make you a professional writer and not a sloppy amateur whose writing for the web doesn’t get read. And it’s these techniques that will help you to add better content to your website and get your articles published by other websites and newsletters. And good article writing means more traffic for your website.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

Writing Articles For Permanent Traffic

Writing articles is possibly the best way to generated free traffic to your site. A short article, submitted to a few places, creates permanent streams of traffic. Here are some of the ways articles bring traffic to your website:

1. Click-throughs from article banks. People read your articles at an article bank, and click on the link in the “author’s resource box.”

2. Search engine traffic. Search “cheap international plane tickets” on Google, and sites with my article will be in the results. Wherever the article is found, readers can click through to my travel site.

3. Other web sites. When my reports show a referral address I don’t recognize, it’s usually a web site that’s using one of my articles.

Article Submission – The Basics

Submit your articles to article banks and newsletters. Article banks usually carry “free-distribution “articles, meaning anyone can use them for a site, newsletter or blog. They just can’t change them, and they have to leave your link active. The link is in the “resource box,” where you say something about yourself and invite the reader to visit your web site.

Post an article once, and it can spread, creating permanent streams of traffic. Why permanent? Here’s an example: I get search traffic for “mexico real estate” on my site HousesUnderFiftyThousand.com because of an article I used. The author gets clicks through to her site, but I get traffic – and revenue – so I’ll never remove that article.

The Easiest Article Writing

Article writing isn’t just for writers. Online articles are short and less formal than magazine articles anyhow, but if you really don’t like writing, try a “list-article.” This is the most popular type of article online, which is fortunate, because it’s also the easiest type to write.

For a site about making money on Ebay, you could write an article titled “The Top Ten Sellers On Ebay.” A short introduction, a list with a sentence or two about each item, a bit about yourself and a link to your site, and you’re done. Write “Six Mistakes People Make On Ebay,” and we need to read that to avoid the mistakes, right?

Some article banks charge fees, but there are many that are free. There are also more ways to generate traffic with your articles. That’s this article’s “tease” to get you to the site.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans

Writing Articles – 3 Steps To Help You Get Started

Do you have trouble getting started writing an article? One of the toughest obstacles in article writing is actually starting the article writing process. No matter how many articles we write, it is something we want to avoid because we sometimes don’t know where to start. Since article writing has become a form of marketing that almost anyone can do and afford, now is the time to take on this challenge head on.

Creating an outline is one of the best methods to use when writing an article. Having an outline provides a foundation of your article. In other words and outline gives you a starting point from which you can build into a story. An outline will make the article writing process easier and faster.

Brainstorm

To start off your outline, brainstorm and jot down your ideas. Set up about a 15 minute time frame and write freely. Try not to over think when you are writing down your ideas. This process does not have to be formal so write freely. Think of some ideas you would like to cover and supporting points for that idea. Review your notes and now organize your outline.

Organize the Outline

When you organize your outline, identify and ensure the purpose of the article. The purpose of the article should help you figure out the introduction of your article. Then identify key points of your article. Now that you have a frame for that article, you need to come up with ideas supporting those key points. As you come up with more supporting material your outline will build and you’ll have an expectation of the length of the article.

After this process you should have an outline of all of your paragraphs (i.e. the body of the article). You now need to outline a conclusion. The conclusion outline should be similar to the introduction of the outline and supportive of all the main points of the outline.

Create the First Draft

Now you should have enough material for a first draft of the article. Your draft should be a similar process to your brainstorm. Just write. Don’t worry about being perfect. Think of it this way, no one will read your first draft. Plus, you will be refining the draft into an article. As you move through this process, you will see the article form.

Always refer to your outline and let it serve as the central point to your article. From my experience it is very easy to move away from the purpose of your article. Your outline will keep you on track to the purpose of the article (is you use it).

An outline does not only provide a plan for your article it serves as a way to get started with writing the article. Your outline skills will be something you will refine with practice. You’ll build momentum to creating the first draft of your article. You will eventually trust your self and become a very productive tool in writing articles quickly and effectively.


To Your Success!

Rick Nelson

http://www.homebasedbusinessprograms.com

http://facebook.dj/homebasedwealth/

http://twitter.com/ricknelsonfans